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Omnitail Cuts Spend & Grows Profit for SportStop.com

SportStop.com is an online retailer of lacrosse gear. Before coming to Omnitail, their previous agency was pushing spend higher and higher for PLAs, Display, and Paid Search ads. But was the extra spend driving justifiable revenue? Or simply increasing the agency’s fees? They came to Omnitail to find out.

Sports Retailer Case Study

In this case study we’ll cover…

  • Uncovering overspending
  • Correcting improper bid management
  • Using profit as a performance indicator
  • Spotting excessive agency fees

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Author

Savannah is a Marketing Specialist at Omnitail. She has a Bachelor of Science in Marketing with a minor in Graphic Design from George Mason University. She enjoys working with the amazing team at Omnitail to create original, helpful content.