Omnitail Cuts Spend and Drives Profit for SportStop.com

SportStop.com is an online retailer of lacrosse gear. Before coming to Omnitail, their previous agency was pushing spend higher and higher for PLAs, Display, and Paid Search ads. But was the extra spend driving justifiable revenue? Or simply increasing the agency’s fees? They came to Omnitail to find out.

Sports Retailer Case Study

In this case study we’ll cover…

  • Uncovering overspending
  • Correcting improper bid management
  • Using profit as a performance indicator
  • Spotting excessive agency fees
Author

Savannah is the Marketing Specialist at Omnitail. She has a degree in Marketing with a minor in Graphic Design from George Mason University. Her favorite part of the job is the design work she get to do, and the variety everyday brings. She’s happy to work with such an excellent team at Omnitail.