Free Whitepaper

The Key to Making Your Smart Shopping Campaigns Profitable: Target ROAS



What's Inside

Explore the differences between ROAS and profit

See how ROAS can be adapted to a profit-driven model.

Walk through how to choose a profitable ROAS target

Discover some other factors you might want to consider before finalizing your targets

Real examples of calculating ideal Target ROAS

Find Your Ideal Target ROAS


Target ROAS for Smart Shopping Campaigns, What's the Secret?

If you’re managing Smart Shopping campaigns, you’ve probably realized they don’t offer nearly as many opportunities for direct optimization as standard campaigns. However, there’s still a really strong management component to Smart Shopping campaigns, and to maximize profit you’ll need to tap into that potential! A major step in this process is to set a profit-driven Target ROAS. 

If you’re not sure how to do that—this guide is for you! In it, we’ll explore the differences between ROAS and profit and see how ROAS can be adapted to a profit-driven model. Then, we’ll walk through how to choose a profitable ROAS target, and discover some other factors you might want to consider before finalizing your targets.

Unlock the Secret to Profitable Smart Campaigns

Related Resources

Whitepaper:
Optimized Product Feed.
Profitable Smart Shopping.

Whitepaper:
Optimized Product Feed.
Profitable Smart Shopping.

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