If you’re managing Smart Shopping campaigns, you’ve probably realized they don’t offer nearly as many opportunities for direct optimization as standard campaigns. However, there’s still a really strong management component to Smart Shopping campaigns, and to maximize profit you’ll need to tap into that potential! A major step in this process is to set a profit-driven Target ROAS. 

If you’re not sure how to do that—this guide is for you! In it, we’ll explore the differences between ROAS and profit and see how ROAS can be adapted to a profit-driven model. Then, we’ll walk through how to choose a profitable ROAS target, and discover some other factors you might want to consider before finalizing your targets.