E-Commerce Site Triples Amazon Profits

HeadlightsDepot.com, a family-owned online-retailer started in 2002, has a thriving e-commerce site and boasts an average customer review of 4.8 on Google Reviews. They successfully managed some Amazon Advertising campaigns in-house, but knew that they would need to outsource their Amazon management to grow profit. They came to Omnitail to improve overall performance and maximize visibility by advertising all relevant products on Amazon. Read the story of HeadlightsDepot.com’s Amazon ads success!

Amazon Case Study

In this case study we’ll cover…

  • The Problem with Single Ad Group Campaign Structures
  • Dealing with Mismanaged Keywords
  • Optimizing Manual Campaign Structure
  • Managing Campaigns to Profit
Author

Christina is the Marketing Manager at Omnitail. She spent several years doing content, PPC, and email marketing for retail and tech companies before starting as an SEM Analyst at Omnitail. Christina now manages Omnitail's various marketing initiatives and enjoys reading and writing about trends in digital marketing.