E-Commerce Site Triples Amazon Profits

HeadlightsDepot.com, a family-owned online-retailer started in 2002, has a thriving e-commerce site and boasts an average customer review of 4.8 on Google Reviews. They successfully managed some Amazon Advertising campaigns in-house, but knew that they would need to outsource their Amazon management to grow profit. They came to Omnitail to improve overall performance and maximize visibility by advertising all relevant products on Amazon. Read the story of HeadlightsDepot.com’s Amazon ads success!

Amazon Case Study

In this case study we’ll cover…

  • The Problem with Single Ad Group Campaign Structures
  • Dealing with Mismanaged Keywords
  • Optimizing Manual Campaign Structure
  • Managing Campaigns to Profit
Author

Christina is an Analyst at Omnitail, and has experience working in content and email marketing in addition to digital advertising.