HeadlightsDepot.com, a family-owned online-retailer started in 2002, has a thriving e-commerce site and boasts an average customer review of 4.8 on Google Reviews. They successfully managed some Amazon Advertising campaigns in-house, but knew that they would need to outsource their Amazon management to grow profit. They came to Omnitail to improve overall Amazon campaign performance and maximize visibility by advertising all relevant products. Read the story of HeadlightsDepot.com’s Amazon ads success!
E-Commerce Site Triples Amazon Profits
Amazon Case Study
In this case study we’ll cover…
- The Problem with Single Ad Group Campaign Structures
- Dealing with Mismanaged Keywords
- Optimizing Manual Campaign Structure
- Managing Campaigns to Profit
Christina is the Marketing Manager at Omnitail. She spent several years doing content, PPC, and email marketing for retail and tech companies before starting as an SEM Analyst at Omnitail. Christina now manages Omnitail's various marketing initiatives and enjoys reading and writing about trends in digital marketing.
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