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[Video] How to Rank Higher on Google Shopping

Google Shopping ad rank: is it everything it’s cracked up to be? It depends on which searches you’re ranking for! One study found that 1/3 of searchers clicked on a PPC ad because the ad directly answered their search query. These are the customers you want to reach—the ones who are looking specifically for your products!

So, how do you rank higher on Google Shopping, and make sure you’re serving for the ads that matter most?

You can’t just snap your fingers and expect your ads to improve. But you can make a few simple changes to your product feed and ads, that will have a big impact on where your ads serve in the future.

Watch our video to see three easy ways to rank higher on Google Shopping!

In This Video, You'll Learn:

Fix product titles that are impacting ad performance;

Segment your product feed and campaigns wisely; and

Use keyword segmentation to limited wasted spend on irrelevent queries!

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Author

Christina is the Marketing Manager at Omnitail. She spent several years doing content, PPC, and email marketing for retail and tech companies before starting as an SEM Analyst at Omnitail. Christina now manages Omnitail's various marketing initiatives and enjoys reading and writing about trends in digital marketing.