Are you interested in learning more about conversion rate optimization (CRO) and how it can work for you? You’re in luck. Staying on top of the latest conversion rate optimization news and trends doesn’t have to be complicated. Let’s quickly dive into the top five CRO podcasts you should be listening to now to help you gain better understanding and insight into website optimization.
Conversion rate optimization resources at the ready
The Treachery of Data
The Treachery of Data podcast, co-hosted by Matt Beischel and Iqbal Ali, discusses the latest insights and challenges that happen in the world of website optimization.
This open-conversation style show focuses on varying CRO topics, and answers the burning questions those in the CRO community want to know. Matt and Iqbal frequently welcome guests on the podcast to share their depth of knowledge and experience, and add to the CRO conversation. Past episodes include topics like how to set up a CRO department, testing on low-traffic sites, and big risks vs small risks in experimentation.
Why do we recommend it? The Treachery of Data podcast is easily digestible, informative, and entertaining. Most episodes come in right under an hour, so it makes for a great snack-sized show to listen to in the car, at the gym, or while working on a project. You can find new episodes of The Treachery of Data podcast every week on The Treachery of Data YouTube Channel—listen and subscribe today!
From A to B
From A to B is hosted by Tracy Laranjo, a self-employed fractional head of CRO & experimentation, and experimentation manager Shiva Manjunath. This podcast gets to the CRO facts quickly in bite-sized episodes (most under 30 minutes), and talks about the real business challenges digital marketers face with website experimentation programs.
Why do we recommend it? From A to B brings a fresh perspective on any and all CRO topics via a no-nonsense style that is easily absorbable and fun to listen to. Tracy and Shiva get real (fast) to discuss the business value of website experimentation and more technical CRO subjects. Learn more about this podcast here.
AB Testing
AB Testing is hosted by two Microsoft testing veterans, Alan Page and Brent Jensen. They commonly talk about the role of A/B testing in agile development, effective line management, and the latest stories in big tech.
Why do we recommend it? AB Testing makes the world of experimentation just a bit more interesting by providing a unique edge, fun banter, and 25+ years of testing experience into the mix. They also have a Slack group listeners can join to talk shop and discuss the episodes. Learn all about this show here.
#THEBIGLIFT
#THEBIGLIFT is a podcast by experimentation tech company Webtrends Optimize, and it brings together a wide range of experts from varying industries and demographics to discuss key topics and their impact on CRO, testing, personalization, and analytics.
Why do we recommend it? Each episode of #THEBIGLIFT features a guest who shares with listeners their passion for conversion rate optimization and the digital marketing space. Because the guest list is diverse, listeners can expect to get many different takes on CRO and digital marketing topics that span varying industries—so this isn’t a “one size fits all” show. Past guests include marketers involved in cancer research, performance brand agencies, and more. Learn more about this podcast here.
CRO.CAFE
CRO.CAFE is hosted by CRO specialist and psychologist Guido X Jansen, and it focuses on both CRO and the customer experience. In this interview style podcast, Guido challenges each of his guests on the topics of experimentation, user research, and digital marketing.
Why do we recommend it? CRO.CAFE has 100+ episodes you can binge to help inspire and motivate you to enhance your website optimization strategy. Episodes are funny and real, helping to keep you amused and locked in. Learn more about this podcast here.
