CTA, or call-to-action, is a clear marketing prompt that encourages people to take a specific action, which further pushes them through the sales and marketing funnel. Typical examples include completing a sale, downloading content, signing up for emails, or signing up for a service.
\nCTAs guide and motivate audiences to engage with your brand, and marketers utilize them strategically to drive action among their potential and current customer base. The reason CTAs are so important to marketers is because they are universal—and trackable. They can be placed across a variety of mediums and channels, and are prevalent throughout each stage of the funnel from awareness, interest, desire, to action. Since they are trackable, marketers can (and should) report on them to measure success of marketing efforts and performance.
\nThey are commonly used throughout a blog post, on webpages as either a button or link, in social media posts, on websites for content downloads, in advertisements across the web, and more. Here’s an example of CTAs used in the top, middle, and bottom of the funnel:
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