Vocab for Marketers: Product Ads

what are product ads?


Product ads are online promotions designed to spotlight individual items or services offered by a business. They include details such as product images, descriptions, and/or pricing.

How eCommerce Marketers Use Product Ads

Product ads are utilized to draw the attention of shoppers who are in various stages of the buyer’s journey. Think of it this way: A product ad for your brand serves as the digital billboard that showcases your company’s offerings to your target  audiences. When product ads are strategically incorporated into marketing campaigns across various platforms, they can help increase product visibility, elevate brand awareness, contribute to a higher conversion rate, and help improve profitability. 

To craft a successful product ad, it’s essential to effectively communicate what your brand offers. Keeping this in mind, there are several key elements to consider when developing this type of ad. At a minimum, your ad should:

  • Use brand elements, like logos, colors, fonts, and tone/voice, to reinforce brand identity
  • Discuss the product’s unique value proposition (UVP)
  • Showcase how the product is used 
  • Educate shoppers on its features and benefits 
  • Include a clear call-to-action 
  • Have easy-to-find contact details
Anatomy of a product ad

When you need help creating and integrating product ads into your marketing campaign strategy, contact our Creative Services team. We’re here to assist you in crafting effective ads that entice and persuade your target audiences to make faster purchase decisions.

Additional Resources

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