If you’re a high-end retailer who’s having trouble gaining traction on Google Shopping – you’re not alone! Many retailers with high-priced inventory (including, but not limited to, jewelry retailers) encounter high CPCs and few sales when trying to manage PPC ads. What makes advertising jewelry different from other products – and how can you overcome these hurdles?

We’ve got all the answers in this video! See why you might be driving more sales than you realize, and how to correctly attribute orders and revenue to your ads. Learn why call and in-store tracking can be essential to profitable jewelry advertising, and discover how to find and remove fraudulent sales from your performance metrics. Finally, see how even among high-priced items, “outliers” can skew data, making it difficult to effectively manage campaigns – and how to account for these items.

Watch below to see how to profitably manage Google Shopping campaigns for jewelry and other high-ticket products!