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Amazon Automatic Targeting vs. Manual Targeting [INFOGRAPHIC]

Should you use Amazon automatic targeting or manual targeting?

With more than a billion third-party products sold on Amazon in the last holiday season alone, selling in partnership with the retail giant is quickly becoming a requirement for retailers.

Of course, selling on Amazon is only the first step. Advertising on Amazon is rapidly expanding too, as third party-sellers vie for available ad space and competition heats up. This makes a smart Amazon Advertising strategy a fundamental need for retailers who seek a profitable Amazon experience.

This starts with targeting—should you control your campaign targeting, or is Amazon automatic targeting a viable option? Omnitail experts created the following infographic as a guide to help.

Follow along as we explore automatic targeting and manual targeting in Amazon campaigns, and reveal the pros and cons of each as a part of an overall Amazon strategy!

You’ll Learn…

 The ins and outs of Amazon’s automatic targeting;

 What’s required for manual targeting in Amazon campaigns;

 The positive and negative aspects of each campaign type; and

 How to leverage these options as part of a profitable Amazon strategy!

Amazon Automatic Targeting vs. Manual Targeting

For a more in-depth look at the pros and cons of Amazon campaign types, check out our infopage here. You’ll explore the differences by looking at real life examples, and also learn about cross-channel insights across Google and Amazon.

We hope this infographic helps you make smart choices about your campaigns on Amazon. For help managing you Amazon campaigns or any questions, reach out to speak to an analyst today! 

Author

Sydney is a Marketing Specialist at Omnitail. She has a Bachelor of Fine Arts with a concentration in Graphic Design from George Mason University. Sydney enjoys working on a variety of design projects and and staying up to date with digital marketing trends.

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