Should you use Amazon automatic targeting or manual targeting?
With more than a billion third-party products sold on Amazon in the last holiday season alone, selling in partnership with the retail giant is quickly becoming a requirement for retailers.
Of course, selling on Amazon is only the first step. Advertising on Amazon is rapidly expanding too, as third party-sellers vie for available ad space and competition heats up. This makes a smart Amazon Advertising strategy a fundamental need for retailers who seek a profitable Amazon experience.
This starts with targeting—should you control your campaign targeting, or is Amazon automatic targeting a viable option? Omnitail experts created the following infographic as a guide to help.
Follow along as we explore automatic targeting and manual targeting in Amazon campaigns, and reveal the pros and cons of each as a part of an overall Amazon strategy!
- The ins and outs of Amazon’s automatic targeting;
- What’s required for manual targeting in Amazon campaigns;
- The positive and negative aspects of each campaign type; and
- How to leverage these options as part of a profitable Amazon strategy!