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Amazon Advertising
How to Build a Keyword List for Amazon
If you’re running Amazon campaigns with manual targeting, you know keyword creation can be a[...]
Video Ad Formats on Amazon Advertising and Google Ads
More and more platforms are adding video to their armada of ad formats: Amazon, Google[...]
5 Ways to Optimize Your Amazon Campaigns
Feel like you’ve hit a wall with your Amazon campaign growth? It happens to a[...]
Want to Lower ACOS on Amazon? This Metric is the Key
Want to lower your ACoS on Amazon? You are not alone. Many retailers see revenue[...]
Amazon Ads Targeting, Explained [Infographic]
Introduction to Amazon Ads Targeting You're advertising on Amazon, and you want to start using[...]
Use Google Shopping Data on Amazon [Infographic]
Did you know you can use your Google Shopping data on Amazon (and vice versa)?[...]
7 Tips to Prepare for Black Friday and Cyber Monday on Amazon
It’s important to make sure that you’re ready to go for the holidays on Amazon,[...]
Use Your Prime Day Sales Data to Thrive this Holiday Season
Want to learn how to use Prime Day data for the holidays? In any year,[...]
Amazon Match Types: Close Match, Loose Match, Complements, and Substitutes
If you run Amazon automatic campaigns, you may have some questions about the different Amazon[...]
Adapting to Long Sales Cycles on Amazon [Infographic]
If you sell products with a long sales cycle on Amazon, you know Amazon's lookback[...]