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Amazon Advertising

How to Build a Keyword List for Amazon

How to Build a Keyword List for Amazon

If you’re running Amazon campaigns with manual targeting, you know keyword creation can be a[...]

Video Ad Formats on Amazon Advertising and Google Ads

Video Ad Formats on Amazon Advertising and Google Ads

More and more platforms are adding video to their armada of ad formats: Amazon, Google[...]

5 Ways to Optimize Your Amazon Campaigns

5 Ways to Optimize Your Amazon Campaigns

Feel like you’ve hit a wall with your Amazon campaign growth? It happens to a[...]

Want to Lower ACOS on Amazon? This Metric is the Key

Want to Lower ACOS on Amazon? This Metric is the Key

Want to lower your ACoS on Amazon? You are not alone. Many retailers see revenue[...]

Amazon Ads Targeting, Explained [Infographic]

Amazon Ads Targeting, Explained [Infographic]

Introduction to Amazon Ads Targeting You're advertising on Amazon, and you want to start using[...]

Use Google Shopping Data on Amazon [Infographic]

Use Google Shopping Data on Amazon [Infographic]

Did you know you can use your Google Shopping data on Amazon (and vice versa)?[...]

7 Tips to Prepare for Black Friday and Cyber Monday on Amazon

7 Tips to Prepare for Black Friday and Cyber Monday on Amazon

It’s important to make sure that you’re ready to go for the holidays on Amazon,[...]

Use Your Prime Day Sales Data to Thrive this Holiday Season

Use Your Prime Day Sales Data to Thrive this Holiday Season

Want to learn how to use Prime Day data for the holidays? In any year,[...]

Amazon Match Types: Close Match, Loose Match, Complements, and Substitutes

Amazon Match Types: Close Match, Loose Match, Complements, and Substitutes

If you run Amazon automatic campaigns, you may have some questions about the different Amazon[...]

Adapting to Long Sales Cycles on Amazon [Infographic]

Adapting to Long Sales Cycles on Amazon [Infographic]

If you sell products with a long sales cycle on Amazon, you know Amazon's lookback[...]

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