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Brave Search is a private web browser with its own independent search index. It was created in 2021 by Mozilla co-founder Brendan Eich. Brave touts its primary strength as being “the browser that gives its users better privacy” because it blocks tracking and third-party data storage. But, there’s a catch: Users can choose whether or not to view ads, and they get rewarded if they do.
This is where Brave Rewards comes in. Users who choose to view ads while browsing can earn Basic Attention Tokens (BAT), Brave’s native cryptocurrency. These tokens can be used to buy gift cards, be exchanged for other cryptocurrencies, or used to tip and support a user’s favorite brands.
Brave recently launched search ads, enabling brands to create campaigns within its ecosystem. However, eCommerce marketers should be aware that Brave’s smaller user base may limit reach compared to Google. Here’s a breakdown of the current demographics of Brave users:
Tech-savvy individuals. People who are knowledgeable about technology and prefer open-source solutions.
Privacy-conscious users. Those who prioritize online privacy and security, often concerned about data tracking and targeted ads.
Cryptocurrency enthusiasts. Users interested in blockchain and cryptocurrency technologies, as Brave integrates with the BAT system built on the Ethereum blockchain.
