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cro a/b testing - running a test longer than planned

cro a/b testing - running a test longer than planned

Ask a Marketer: When can I run an A/B test longer than planned?

Is it OK to run CRO A/B testing for a longer period of time than you anticipated? We use our expertise to help answer your question.

Ask a Marketer: Should I start using GA4 data for Google Ads conversions?

Should you use a Google Ads pixel, or import Google Analytics data? We use our