Profit

Should I Use ECPC Bidding?

Should I Use ECPC Bidding?

eCPC stands for “enhanced cost per click.”  As a Google smart bidding strategy, it utilizes[…]

What is Contribution Margin —Should You Be Tracking It?

What is Contribution Margin —Should You Be Tracking It?

It’s no secret at Omnitail we don’t necessarily follow the standard agency metrics – like[…]