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Should I Use ECPC Bidding?
eCPC stands for “enhanced cost per click." As a Google smart bidding strategy, it utilizes[...]
What is Contribution Margin —Should You Be Tracking It?
It's no secret at Omnitail we don't necessarily follow the standard agency metrics - like[...]
Who Profits Off Your Paid Search: You or Your Agency?
Is Your Agency "Profit-Driven"? It’s a pet peeve of mine when an agency throws the term[...]
