“The conversions seem off on Google Ads.”
“The conversion data from Google Analytics doesn’t match my data from Pinterest – why?”
These are common complaints we hear from clients dealing with conversion metrics across platforms. For some reason, the number of conversions on a certain platform seems wrong. Likewise, the data from website tracking (like Google Analytics or Adobe) doesn’t necessarily match what’s represented in the client’s advertising platform.
In some cases, the differences might only be a conversion or two here and there. In other instances, the difference is much more substantial. So what’s behind the discrepancies in metrics? There are three common culprits: differences in data processing, differences in attribution window, and incorrect tracking— and multi-touch attribution can help with all of these.