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Metrics and Attribution
Understanding Revenue Figures in Lead Generation
If you track leads, you should also track revenue. Understanding revenue values as they relate[...]
Google Analytics 4 vs. Universal Analytics: What’s the Difference?
If you've transitioned from Universal Analytics to Google Analytics 4, you might be a little[...]
Account for the “2020 Effect” in Your 2021 Advertising Management
Time alone will tell how quickly the economy will recover in 2021, and how the[...]
How to Measure 2020 Advertising Performance Year Over Year
2020 was a year full of changes and upheaval, especially in the retail sector. Although[...]
How to Measure PPC Campaigns for Ecommerce
Where do you run ecommerce PPC campaigns? Amazon? Google Shopping? What about social media: Pinterest,[...]
7 Secrets to Improve Your Google Shopping CTR
Ready to improve your Google Shopping CTR? We manage Google Shopping campaigns for over 60[...]
How to Set Up Google Analytics 4 on Your Site
What's New in Google Analytics 4? In October, Google moved the next generation of analytics[...]
Want to Lower ACOS on Amazon? This Metric is the Key
Want to lower your ACoS on Amazon? You are not alone. Many retailers see revenue[...]
5 Metrics Retailers Should Track This Holiday Season
As the holidays grow ever closer, retailers are fast preparing for the shopping season. In[...]
New Customer Contribution Margin Targets: Using Lifetime Value Metrics to Drive Profit
Ask most retailers which metrics they’re using to determine advertising strategy, and they’ll respond with[...]