Metrics and Attribution

5 Metrics Retailers Should Track This Holiday Season

5 Metrics Retailers Should Track This Holiday Season

As the holidays grow ever closer, retailers are fast preparing for the shopping season. In[…]

What’s in a Conversion Rate: How to Drive Conversions in Google Ads

What’s in a Conversion Rate: How to Drive Conversions in Google Ads

Many agencies focus on conversion rate—for good reason. Your conversion rate can show how effective[…]

Why Don’t My Conversion Metrics Agree?

Why Don’t My Conversion Metrics Agree?

“The conversions seem off on Google Ads.” “The conversion data from Google Analytics doesn’t match[…]

What is Contribution Margin —Should You Be Tracking It?

What is Contribution Margin —Should You Be Tracking It?

It’s no secret at Omnitail we don’t necessarily follow the standard agency metrics – like[…]