Metrics and Attribution

Pros and Cons of Data-Driven Attribution [Infographic]

You run a variety of ads on different channels: Google Ads, Google Shopping, Paid Social

Data-Driven Attribution: Pros and Cons

What is Data-Driven Attribution? The user journey from first interaction to conversion can vary significantly

Amazon Sales Attribution At a Glance [Infographic]

If you run ads on Amazon, you know that Amazon sales attribution gets a little

Understanding Revenue Figures In Lead Generation

If you track leads, you should also track revenue. Understanding revenue values as they relate

Achieving Google Shopping Success with Revenue Per Click

Most agencies rely on a few KPIs to determine bidding strategy, like ROAS, A/S, or

New Customer Contribution Margin Targets: Using Lifetime Value Metrics to Drive Profit

Ask most retailers which metrics they’re using to determine advertising strategy, and they’ll respond with

Want to Lower ACOS on Amazon? This Metric is the Key

Want to lower your ACoS on Amazon? You are not alone. Many retailers see revenue

How to Find a Good PPC Budget

We’re likely to raise some eyebrows with this: the best PPC budget is no budget

How to Set Up Google Analytics 4 on Your Site

What’s New in Google Analytics 4? In October 2020, Google moved the next generation of

Google Ads Metrics: How to Effectively Measure Ad Campaigns

Each of the below Google Ads metrics is key for understanding what’s going on with