Metrics and Attribution

Why Don’t My Conversion Metrics Agree?

Why Don’t My Conversion Metrics Agree?

“The conversions seem off on Google Ads.” “The conversion data from Google Analytics doesn’t match[…]

What is Contribution Margin, and Why Should You Be Tracking It?

What is Contribution Margin, and Why Should You Be Tracking It?

It’s no secret we at Omnitail don’t necessarily follow the standard agency metrics – like[…]