Search
Metrics and Attribution
Achieving Google Shopping Success with Revenue Per Click
Most agencies rely on a few KPIs to determine bidding strategy, like ROAS, A/S, or[…]
Facebook Attribution vs. Google Analytics Attribution
Depending on your point of view, Facebook is either the best or the worst form[…]
5 Metrics Retailers Should Track This Holiday Season
As the holidays grow ever closer, retailers are fast preparing for the shopping season. In[…]
What’s in a Conversion Rate: How to Drive Conversions in Google Ads
Many agencies focus on conversion rate—for good reason. Your conversion rate can show how effective[…]
Why Don’t My Conversion Metrics Agree?
“The conversions seem off on Google Ads.” “The conversion data from Google Analytics doesn’t match[…]
What is Contribution Margin —Should You Be Tracking It?
It’s no secret at Omnitail we don’t necessarily follow the standard agency metrics – like[…]
Improve Paid Search Attribution with “utm_nooverride”
Much like direct traffic, branded queries often occur when a searcher learns of your brand[…]
