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Metrics and Attribution

How to Set Up Google Analytics 4 on Your Site

How to Set Up Google Analytics 4 on Your Site

What's New in Google Analytics 4? In October, Google moved the next generation of analytics[...]

Want to Lower ACOS on Amazon? This Metric is the Key

Want to Lower ACOS on Amazon? This Metric is the Key

Want to lower your ACoS on Amazon? You are not alone. Many retailers see revenue[...]

5 Metrics Retailers Should Track This Holiday Season

5 Metrics Retailers Should Track This Holiday Season

As the holidays grow ever closer, retailers are fast preparing for the shopping season. In[...]

New Customer Contribution Margin Targets: Using Lifetime Value Metrics to Drive Profit

New Customer Contribution Margin Targets: Using Lifetime Value Metrics to Drive Profit

Ask most retailers which metrics they’re using to determine advertising strategy, and they’ll respond with[...]

How Sales Are Attributed Across Platforms [Infographic]

How Sales Are Attributed Across Platforms [Infographic]

It’s the cardinal rule of online advertising: you can’t optimize your campaigns if you have[...]

How to Find a Good PPC Budget

How to Find a Good PPC Budget

We’re likely to raise some eyebrows with this: the best PPC budget is no budget[...]

Why You Should Use Assisted Conversions to Attribute Sales

Why You Should Use Assisted Conversions to Attribute Sales

When it comes to measuring performance for your digital marketing campaigns, there are several different[...]

Running a Gap Analysis for Digital Marketing Campaigns

Running a Gap Analysis for Digital Marketing Campaigns

Have you ever noticed that some of your top products have stopped selling? Or, have[...]

6 months ago
Why Should You Use Multiple Attribution Models

Why Should You Use Multiple Attribution Models

What Does Your Path to Conversion Look Like?  When you buy something online, do you[...]

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