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Metrics and Attribution

How Sales Are Attributed Across Platforms [Inforgraphic]

How Sales Are Attributed Across Platforms [Inforgraphic]

It’s the cardinal rule of online advertising: you can’t optimize your campaigns if you have[...]

How to Find a Good PPC Budget

How to Find a Good PPC Budget

We’re likely to raise some eyebrows with this: the best PPC budget is no budget[...]

Why You Should Use Assisted Conversions to Attribute Sales

Why You Should Use Assisted Conversions to Attribute Sales

When it comes to measuring performance for your digital marketing campaigns, there are several different[...]

Running a Gap Analysis for Digital Marketing Campaigns

Running a Gap Analysis for Digital Marketing Campaigns

Have you ever noticed that some of your top products have stopped selling? Or, have[...]

2 months ago
Why Should You Use Multiple Attribution Models

Why Should You Use Multiple Attribution Models

What Does Your Path to Conversion Look Like?  When you buy something online, do you[...]

Spending Enough on Advertising? How to Forecast Ad Spend

Spending Enough on Advertising? How to Forecast Ad Spend

Check Out Your Historical Ads Data How can you perform a predictive spend analysis? The[...]

Achieving Google Shopping Success with Revenue Per Click

Achieving Google Shopping Success with Revenue Per Click

Most agencies rely on a few KPIs to determine bidding strategy, like ROAS, A/S, or[...]

5 Metrics Retailers Should Track This Holiday Season

5 Metrics Retailers Should Track This Holiday Season

As the holidays grow ever closer, retailers are fast preparing for the shopping season. In[...]

What’s in a Conversion Rate: How to Drive Conversions in Google Ads

What’s in a Conversion Rate: How to Drive Conversions in Google Ads

Many agencies focus on conversion rate—for good reason. Your conversion rate can show how effective[...]

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