Data-Driven Attribution: Pros and Cons
What is Data-Driven Attribution? The user journey from first interaction to conversion can vary significantly
What is Data-Driven Attribution? The user journey from first interaction to conversion can vary significantly
If you run ads on Amazon, you know that Amazon sales attribution gets a little
If you track leads, you should also track revenue. Understanding revenue values as they relate
Most agencies rely on a few KPIs to determine bidding strategy, like ROAS, A/S, or
Want to lower your ACoS on Amazon? You are not alone. Many retailers see revenue
Ask most retailers which metrics they’re using to determine advertising strategy, and they’ll respond with
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