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Metrics and Attribution

Understanding Revenue Figures in Lead Generation

Understanding Revenue Figures in Lead Generation

If you track leads, you should also track revenue. Understanding revenue values as they relate[...]

Google Analytics 4 vs. Universal Analytics: What’s the Difference?

Google Analytics 4 vs. Universal Analytics: What’s the Difference?

If you've transitioned from Universal Analytics to Google Analytics 4, you might be a little[...]

Account for the “2020 Effect” in Your 2021 Advertising Management

Account for the “2020 Effect” in Your 2021 Advertising Management

Time alone will tell how quickly the economy will recover in 2021, and how the[...]

How to Measure 2020 Advertising Performance Year Over Year

How to Measure 2020 Advertising Performance Year Over Year

2020 was a year full of changes and upheaval, especially in the retail sector. Although[...]

How to Measure PPC Campaigns for Ecommerce

How to Measure PPC Campaigns for Ecommerce

Where do you run ecommerce PPC campaigns? Amazon? Google Shopping? What about social media: Pinterest,[...]

How to Set Up Google Analytics 4 on Your Site

How to Set Up Google Analytics 4 on Your Site

What's New in Google Analytics 4? In October, Google moved the next generation of analytics[...]

Want to Lower ACOS on Amazon? This Metric is the Key

Want to Lower ACOS on Amazon? This Metric is the Key

Want to lower your ACoS on Amazon? You are not alone. Many retailers see revenue[...]

5 Metrics Retailers Should Track This Holiday Season

5 Metrics Retailers Should Track This Holiday Season

As the holidays grow ever closer, retailers are fast preparing for the shopping season. In[...]

New Customer Contribution Margin Targets: Using Lifetime Value Metrics to Drive Profit

New Customer Contribution Margin Targets: Using Lifetime Value Metrics to Drive Profit

Ask most retailers which metrics they’re using to determine advertising strategy, and they’ll respond with[...]

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