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Metrics and Attribution
![How Sales Are Attributed Across Platforms [Inforgraphic]](https://omnitail.net/wp-content/uploads/2018/12/redesign-titlecards-26-e1597926410644.png)
How Sales Are Attributed Across Platforms [Inforgraphic]
It’s the cardinal rule of online advertising: you can’t optimize your campaigns if you have[...]
How to Find a Good PPC Budget
We’re likely to raise some eyebrows with this: the best PPC budget is no budget[...]
Why You Should Use Assisted Conversions to Attribute Sales
When it comes to measuring performance for your digital marketing campaigns, there are several different[...]
Running a Gap Analysis for Digital Marketing Campaigns
Have you ever noticed that some of your top products have stopped selling? Or, have[...]
Why Should You Use Multiple Attribution Models
What Does Your Path to Conversion Look Like? When you buy something online, do you[...]
Spending Enough on Advertising? How to Forecast Ad Spend
Check Out Your Historical Ads Data How can you perform a predictive spend analysis? The[...]
Achieving Google Shopping Success with Revenue Per Click
Most agencies rely on a few KPIs to determine bidding strategy, like ROAS, A/S, or[...]
Facebook Attribution vs. Google Analytics Attribution
Depending on your point of view, Facebook is either the best or the worst form[...]
5 Metrics Retailers Should Track This Holiday Season
As the holidays grow ever closer, retailers are fast preparing for the shopping season. In[...]
What’s in a Conversion Rate: How to Drive Conversions in Google Ads
Many agencies focus on conversion rate—for good reason. Your conversion rate can show how effective[...]
