Metrics and Attribution

Why Don’t My Conversion Metrics Agree?

Why Don’t My Conversion Metrics Agree?

“The conversions seem off on Google Ads.” “The conversion data from Google Analytics doesn’t match[…]

What is Contribution Margin —Should You Be Tracking It?

What is Contribution Margin —Should You Be Tracking It?

It’s no secret at Omnitail we don’t necessarily follow the standard agency metrics – like[…]