Vocab for Marketers: MER
What is MER and how do eCommerce marketers use it? Keep reading to learn all about marketing efficiency ratio.
Omnitail
The Profit-Driven Online Marketing Agency
Metrics and Attribution
Pros and Cons of Data-Driven Attribution [Infographic]
You run a variety of ads on different channels: Google Ads, Google Shopping, Paid Social
Data-Driven Attribution: Pros and Cons
What is Data-Driven Attribution? The user journey from first interaction to conversion can vary significantly
Amazon Sales Attribution At a Glance [Infographic]
If you run ads on Amazon, you know that Amazon sales attribution gets a little
Understanding Revenue Figures In Lead Generation
If you track leads, you should also track revenue. Understanding revenue values as they relate
Achieving Google Shopping Success with Revenue Per Click
Most agencies rely on a few KPIs to determine bidding strategy, like ROAS, A/S, or
Want to Lower ACOS on Amazon? This Metric is the Key
Want to lower your ACoS on Amazon? You are not alone. Many retailers see revenue
New Customer Contribution Margin Targets: Using Lifetime Value Metrics to Drive Profit
Ask most retailers which metrics they’re using to determine advertising strategy, and they’ll respond with
How to Find a Good PPC Budget
We’re likely to raise some eyebrows with this: the best PPC budget is no budget
How to Set Up Google Analytics 4 on Your Site
What’s New in Google Analytics 4? In October 2020, Google moved the next generation of
Metrics and Attribution
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