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Metrics and Attribution
Spending Enough on Advertising? How to Forecast Ad Spend
Check Out Your Historical Ads Data How can you perform a predictive spend analysis? The[...]
Achieving Google Shopping Success with Revenue Per Click
Most agencies rely on a few KPIs to determine bidding strategy, like ROAS, A/S, or[...]
Facebook Attribution vs. Google Analytics Attribution
Depending on your point of view, Facebook is either the best or the worst form[...]
5 Metrics Retailers Should Track This Holiday Season
As the holidays grow ever closer, retailers are fast preparing for the shopping season. In[...]
What’s in a Conversion Rate: How to Drive Conversions in Google Ads
Many agencies focus on conversion rate—for good reason. Your conversion rate can show how effective[...]
Why Don’t My Conversion Metrics Agree?
"The conversions seem off on Google Ads." "The conversion data from Google Analytics doesn't match[...]
What is Contribution Margin —Should You Be Tracking It?
It's no secret at Omnitail we don't necessarily follow the standard agency metrics - like[...]
Improve Paid Search Attribution with “utm_nooverride”
Much like direct traffic, branded queries often occur when a searcher learns of your brand[...]
