Looking for a way to improve your search or e-commerce program? Display campaigns have the potential to add value to an e-commerce or search program if implemented correctly. These ads can bring your product to potential customers without them having to search for the product themselves. Display ads also can ensure new customers don’t drop off the sales funnel as well as bring back returning customers. So how can you incorporate display ads into your e-commerce strategy?
In this blog, we’ll walk you through how to set up display ads to compliment your e-commerce or search program. Then, you’ll learn how to track results and improve performance. Let’s get started.