Our Approach

We have found success implementing display and remarketing campaign strategies that utilize a granular combination of behavioral, demographic and psychographic segmentation, dynamically generated ad creative and rigorous KPI-driven bid optimization.

Whether you are working with a self-managed display or remarketing program or utilizing a third party, we are experienced in uncovering opportunities for improved performance. If you are looking to work with a third party, we have vetted every major third-party display and remarketing provider in the industry and are capable of helping you make a well-informed decision. We are also comfortable managing these third-party relationships for you. Our service includes:

  • Profit-Driven Bid Management
  • Product Feed Optimization
  • Dayparting, Audience Targeting, Device Optimization
  • CRM Integration


Why Omnitail?

Drive Incremental Profit

We focus our efforts on driving channel growth through profitable non-branded keyword expansion, audience segmentation and bid optimization.

Profit & Loss Accountability

We take full responsibility for, and report on, the profit and loss of each channel we manage.

Flexible KPIs

Whether your objective is to maximize profit, new customer acquisition or you have another marketing objective in mind, we can tailor our efforts to meet your goals. We customize our approach to real world business objectives.

How We Do It

We approach remarketing and display advertising with a core focus on driving incremental value beyond other channels. Rather than cannibalize sales from non-branded channels, we optimize for sales that would not have occurred otherwise.

  • Audience Targeting
  • Contextual Targeting
  • Managed Placements
  • Device Optimization
  • Rigorous Copy Testing

Who manages your remarketing campaign?

Attribution, Measurement & Reporting

Omnitail is a mission-driven organization, not only dedicated to providing exceptional quality and sophisticated analysis and reporting, but also to raising the industry benchmark for agency accountability. We aim to exceed performance expectations by taking a highly segmented approach to measurement.

We believe in the expression “averages are lies.” Therefore we constantly monitor and report on performance in isolated components, beginning with the segmentation of branded and non-branded channel performance. Our measurement and reporting capabilities meet the needs of the most sophisticated analysts, managers and executives in the industry. Many benefits come with being an Omnitail client, including:

Multi-attribution reporting

We work with you to establish a minimum of two attribution models to be used for reporting: one used to assign credit, and the other to inform decision making.

SEO/SEM overlap analysis

We segment search engine marketing (SEM) initiatives that drive incremental sales from those that cannibalize sales from organic search.

Budgeting and forecasting

We work with internal stakeholders to provide accurate budgets and forecasts of future channel performance.

Customizable, detailed reporting and dashboards

We tailor our reporting to meet your business objectives and to resonate with their audience. Analysts, managers and executives have different expectations for reporting, so we work to produce reporting that meets the needs of all stakeholders.

Business Intelligence

By integrating with your marketing database, we combine web analytics data with customer data in order to gain a better understanding of the true business impact of marketing initiatives.

Vendor analysis

We help you understand which vendors tend to cannibalize sales and which deserve additional credit.


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