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Enhanced conversions is a feature in Google Ads designed to more accurately measure specific conversion actions like page views, button clicks, or form submissions that occur on a website, so advertisers have a more comprehensive view of how that conversion came to be.
Google also rolled out enhanced conversions to get ahead of third-party cookie deprecation, as the feature allows marketers to track and optimize conversions by using first-party data via Google Tag Manager, Google Ads API, or the Google tag (formerly known as Global Site Tag). Learn more about how to set up enhanced conversions in Google Ads here.
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