Since Apple introduced the iPhone more than a decade ago, mobile phones have accounted for an increasingly large percentage of retail sales. Obviously, e-commerce had to adapt to this shift in consumer behavior even before brick-and-mortar retailers—and yet, you’d be surprised how many ecommerce sites are not optimized for mobile devices.
Likewise, we see far too many campaigns that fail to take device placements and device modifiers into account at all. Are you including device modifiers in your campaigns? Let’s take a look at three ways you can account for mobile devices in your PPC campaigns—and maximize profit!