In This Video, We Cover…
Correctly attribute your sales and develop an accurate understanding of campaign performance with multi-touch attribution;
Implement third-party call or in-store purchase tracking, which can be critical for jewelry advertising;
Account for “outlier products” (those with higher pricing) to prevent them from affecting your management;
Track and remove fraudulent revenue from your metrics, and why it’s so important when advertising jewelry; and
Tailor your Google Shopping bidding strategy to your products!
Ready to Upgrade Your Shopping Campaigns?
Having Trouble Selling Jewelry on Google Shopping?
If you’re a high-end retailer who’s having trouble gaining traction on Google Shopping – you’re not alone! Many retailers with high-priced inventory (including, but not limited to, jewelry retailers) encounter high CPCs and few sales when trying to manage PPC ads. What makes advertising jewelry different from other products – and how can you overcome these hurdles?
We’ve got all the answers in this video! See why you might be driving more sales than you realize, and how to correctly attribute orders and revenue to your ads. Learn why call and in-store tracking can be essential to profitable jewelry advertising, and discover how to find and remove fraudulent sales from your performance metrics. Finally, see how even among high-priced items, “outliers” can skew data, making it difficult to effectively manage campaigns – and how to account for these items.
Watch below to see how to profitably manage Google Shopping campaigns for jewelry and other high-ticket products!