With more than a billion third-party products sold on Amazon in the last holiday season alone, selling in partnership with the retail giant is quickly becoming a requirement for retailers.
Of course, selling on Amazon is only the first step. Advertising on Amazon is rapidly expanding too, as third party-sellers vie for available ad space and competition heats up. This makes a smart Amazon Advertising strategy a fundamental need for retailers who seek a profitable Amazon experience.
This starts with targeting – should you control your campaign targeting, or is Amazon’s automatic targeting a viable option? Omnitail experts created the following infographic as a guide to help. Follow along as we explore automatic and manual targeting in Amazon campaigns, and reveal the pros and cons of each as a part of an overall Amazon strategy!