Amazon Campaign Types: A Visual Guide

With more than a billion third-party products sold on Amazon in the last holiday season alone, selling in partnership with the retail giant is quickly becoming a requirement for retailers.

Of course, selling on Amazon is only the first step. Advertising on Amazon is rapidly expanding too, as third party-sellers vie for available ad space and competition heats up. This makes a smart Amazon Advertising strategy a fundamental need for retailers who seek a profitable Amazon experience.

This starts with targeting – should you control your campaign targeting, or is Amazon’s automatic targeting a viable option? Omnitail experts created the following infographic as a guide to help. Follow along as we explore automatic and manual targeting in Amazon campaigns, and reveal the pros and cons of each as a part of an overall Amazon strategy!

You'll Learn...

The ins and outs of Amazon’s automatic targeting;

 What’s required for manual targeting in Amazon campaigns;

The positive and negative aspects of each campaign type; and 

How to leverage these options as part of a profitable Amazon strategy!

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Christina is the Marketing Manager at Omnitail. She spent several years doing content, PPC, and email marketing for retail and tech companies before starting as an SEM Analyst at Omnitail. Christina now manages Omnitail's various marketing initiatives and enjoys reading and writing about trends in digital marketing.