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Should You Automate
Your Google Ads?

There’s no denying artificial intelligence has had a major impact on PPC management. Automated systems powered by AI can change bids, analyze search terms, and optimize ads. It all sounds too good to be true – because it is.

While automation can be useful for some advertisers, there are some important factors to consider first. Which method of automation best aligns with your business goals? Is it ever okay to let automation run freely without being monitored?

In Can’t Trust the Machines: The Trouble with Automation and Google Ads, we take a look at some frequently-used types of Google Ads automation to help you determine which type of automation (if any) could benefit your business. Exploring the pros and cons of each approach, we will discover scenarios in which these methods of automation would be appropriate to use—and in which they would not. Types of automation covered include Smart Campaigns, automated rules, Google Ads scripts, third-party tools, and API access.

You'll Learn How To...

Weigh the pros and cons of each type of automation, and decide when you should our shouldn’t use them

Understand the complexities of smart campaigns, automated rules, and more

Integrate the right combination of manual and automatic management in your campaigns

Preview the Automation Whitepaper

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Read the Whitepaper

Can’t Trust the Machines:
The Trouble With Automation and Google Ads

Other Omnitail Resources

Author

Christina is the Marketing Manager at Omnitail. She spent several years doing content, PPC, and email marketing for retail and tech companies before starting as an SEM Analyst at Omnitail. Christina now manages Omnitail's various marketing initiatives and enjoys reading and writing about trends in digital marketing.