Are Google Shopping Smart Shopping Campaigns a Good Idea?
Smart Shopping campaigns are the simplest, most hands-off form of Google Shopping/Display campaigns. These undemanding, all-in-one campaigns are made for businesses that want to spend as little time as possible managing an account. How do you decide when to use Smart Shopping ads? I would argue never. While they can seem appealing, especially to small businesses or busy advertising managers, I take a few issues with these campaigns.