Best Practices for Setting Up Profitable Smart Shopping Campaigns
With this checklist, you can…
Optimize your feed and segment your campaigns
Choose a basic or advance ad group structure
Stop your Smart campaigns from taking over manual campaigns
Boost performance for low-traffic products
Attract new customers
Set up Your Smart Shopping Campaigns!
Follow the Best Practices for Smart Shopping Campaigns
Are considering running Smart Shopping campaigns? Perhaps, you are already running them and aren’t seeing the results you hoped for. Google advertises these campaigns as easy to set up: just choose a ROAS target and let the revenue roll in, but there’s more to it than that. That’s why we put together this easy-to-use best practice checklist for Smart Shopping campaigns.
You’ll start with optimizing your product feed and segmenting your campaigns. Next, you’ll choose an ad group structure that fits for your business and set budgets. Lastly, give your campaigns time to adjust. After you have your campaigns set up, don’t forget about ongoing maintenance!
For a more in-depth look at each of these steps, download our whitepaper: How to Build Profitable Smart Shopping Campaigns. You’ll learn how to manage and segment campaigns by margin (and why). Then, how to use Target ROAS to create profitable Smart Shopping Campaigns.
If you’re unsure if Smart Shopping is right for you, check out our quick infographic: Smart Shopping vs. Standard Campaigns: What’s the difference? As always, if you have any questions about setting up Smart Shopping campaigns for your account–don’t hesitate to reach out! Speak with an analyst here!