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This metric is the key to understanding the full impact of SEM campaigns on your overall business – and it’s not what you think.

Cost of goods (together with variable overhead) directly affect your profitability – but many retailers (and agencies!) simply fail to take them into account at all.

Likewise, it’s crucial to realize how your campaigns are influencing these costs. Only when you have an understanding of these metrics, can you begin to optimize against themĀ  – and grow profit!

In this whitepaper, we’ll explore these two key metrics, discover what they mean for the overall profitability of your business, and learn how to optimize SEM campaigns against them.

You'll Learn:

What cost of goods means, and what it means for your business;

Which common costs are considered variable overhead;

How to accurately track these metrics, and accurately measure their impact on your profit;

How to use these insights to improve your campaigns and grow profit.

We’ll also look at two scenarios, to help you apply these concepts to your individual business. Read on to find out how to track cost of goods and variable overhead and use this information to optimize your SEM campaigns!

Tracking Cost of Goods

Preview the Cost of Goods Whitepaper

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Cost of Goods and Variable Overhead: Page 1
Cost of Goods and Variable Overhead: Page 2
Cost of Goods and Variable Overhead: Page 3

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Cost of Goods and Variable Overhead:
How to Maximize Profit

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Author

Christina is the Marketing Manager at Omnitail. She spent several years doing content, PPC, and email marketing for retail and tech companies before starting as an SEM Analyst at Omnitail. Christina now manages Omnitail's various marketing initiatives and enjoys reading and writing about trends in digital marketing.