This metric is the key to understanding the full impact of SEM campaigns on your overall business – and it’s not what you think.
Cost of goods (together with variable overhead) directly affect your profitability – but many retailers (and agencies!) simply fail to take them into account at all.
Likewise, it’s crucial to realize how your campaigns are influencing these costs. Only when you have an understanding of these metrics, can you begin to optimize against them – and grow profit!
In this whitepaper, we’ll explore these two key metrics, discover what they mean for the overall profitability of your business, and learn how to optimize SEM campaigns against them.