Add Cost of Goods. Maximize Profit.
See how adding the cost of goods to your product feed helps you reallocate ad spend and drive more revenue and profit!
What's Inside
In This Guide, You’ll Learn How To…
Add Cost of Goods to Your Product Feed
This metric is the key to understanding the full impact of SEM campaigns on your overall business – and it’s not what you think!
The cost of goods (together with variable overhead) directly affects your profitability – but many retailers (and agencies!) simply fail to take them into account at all.
Likewise, it’s crucial to realize how your campaigns are influencing these costs. Only when you have an understanding of these metrics, can you begin to optimize against them – and grow profit!
In this whitepaper, we’ll explore these two key metrics, discover what they mean for the overall profitability of your business, and learn how to optimize SEM campaigns against them.
