How are you tracking your sales and revenue? Do you know which campaigns and ad groups are driving sales?
No matter where you’re advertising, you need to understand how to measure success. This gets more complicated as you introduce more advertising platforms. When the conversion numbers are different for every channel, how do you know which metrics to trust?
That’s where our e-book comes in. We’ll help you figure out which model you’re using now, walk you through the attribution models used in common advertising channels, and weigh the pros and cons of each. When you’re done, you’ll have the tools needed to chart your own attribution course, and make data-driven decisions about your marketing initiatives.