Free E-book

Attribution Models: How to Measure Sales

Discover the best attribution strategy for your business and learn why the conversions differ across platforms.

What's Inside

In this e-book, you’ll learn to…

Use a multi-touch attribution model to increase the accuracy of your reporting and drive profit;

Determine how you’re currently tracking sales in Google Ads and Google Analytics;

Recognize alternative attribution models offered by Google, Bing, and paid social platforms;

Choose the model that’s right for you; and

Apply our approach to sales and revenue attribution and create transparency in reporting!

Become an Attribution Model Expert

Become an Attribution Model Expert

How are you tracking your sales and revenue? Do you know which campaigns and ad groups are driving sales?

No matter where you’re advertising, you need to understand how to measure success. This gets more complicated as you introduce more advertising platforms. When the conversion numbers are different for every channel, how do you know which metrics to trust?

That’s where our e-book comes in. We’ll help you figure out which model you’re using now, walk you through the attribution models used in common advertising channels, and weigh the pros and cons of each. When you’re done, you’ll have the tools needed to chart your own attribution course, and make data-driven decisions about your marketing initiatives.

Make the Most of Your Campaign Reporting

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