Become an Attribution Model Expert

How are you tracking your sales and revenue? Do you know which campaigns and ad groups are driving sales?

No matter where you’re advertising, you need to understand how to measure success. This gets more complicated as you introduce more advertising platforms. When the conversion numbers are different for every channel, how do you know which metrics to trust?

That’s where our e-book comes in. We’ll help you figure out which model you’re using now, walk you through the attribution models used in common advertising channels, and weigh the pros and cons of each. When you’re done, you’ll have the tools needed to chart your own attribution course, and make data-driven decisions about your marketing initiatives.

You'll Learn How To...

Determine how you’re currently tracking sales in Google Ads and Google Analytics.

Recognize the alternative attribution models offered by Google, Bing, and paid social platforms

Choose the model that’s right for you

Apply Omnitail’s approach to sales and revenue attribution and create transparency in reporting.

Preview the Attribution Model E-book

Take a Peek!

Read the E-book

Metrics Don’t Lie:
An In-depth Guide to Attribution Models

Other Omnitail Resources


Christina is the Marketing Manager at Omnitail. She spent several years doing content, PPC, and email marketing for retail and tech companies before starting as an SEM Analyst at Omnitail. Christina now manages Omnitail's various marketing initiatives and enjoys reading and writing about trends in digital marketing.