Google Shopping ads provide steady growth for online retailers – and are a significant source of revenue for many. As competition for ad space heats up and CPC costs are on the rise, it’s time to adopt a more sophisticated strategy in order to remain both competitive and profitable.
At Omnitail,we have found that strategy.
While the majority of retailers (and agencies!) optimize Google Shopping ads solely according to product group performance, we segment queries by intent for more precise control over ad spend. Combining this type of keyword segmentation with profit-based bid management drives radical increases in total profit – up to 60x in the case of one client!
We’ve compiled this industry-leading strategy into an e-book. Read on to learn the secret to Google Shopping success!