Find Success with
Keyword Segmentation

Google Shopping ads provide steady growth for online retailers – and are a significant source of revenue for many. As competition for ad space heats up and CPC costs are on the rise, it’s time to adopt a more sophisticated strategy in order to remain both competitive and profitable.

At Omnitail,we have found that strategy.

While the majority of retailers (and agencies!) optimize  Google Shopping ads solely according to product group performance, we segment queries by intent for more precise control over ad spend. Combining this type of keyword segmentation with profit-based bid management drives radical increases in total profit – up to 60x in the case of one client!

We’ve compiled this industry-leading strategy into an e-book. Read on to learn the secret to Google Shopping success!

In This E-book We'll...

Walk you through Omnitail’s Google Shopping Strategy in-depth

Discuss the importance of the consumer purchase decision process and how to apply it to Google Shopping

Explain how to segment by query intent and why this method works better than other traditional PLA strategies

Give you real data and real examples, including the story of how one retailer increased profits 60x +

Ebook: How to Radically Increase Google Shopping Profits — Using Keyword Segmentation

Preview the Amazon Attribution Whitepaper

Take a Peek!

Read the E-book

How to Radically Increase Google Shopping
Profits Using Keyword Segmentation

Other Omnitail Resources

Author

Christina is the Marketing Manager at Omnitail. She spent several years doing content, PPC, and email marketing for retail and tech companies before starting as an SEM Analyst at Omnitail. Christina now manages Omnitail's various marketing initiatives and enjoys reading and writing about trends in digital marketing.