You’ve got your Google Shopping campaigns built, and your products ready to go. You’re almost ready to launch your campaigns. First, you need to allocate your spend and choose a Google Shopping bidding strategy – but how?
Spend too much per click and your campaigns won’t be profitable. Too little spend, and you won’t attract enough clicks to drive sales and revenue. You need to consider automated and manual bidding, decide on goals, and factor in a number of other factors (including seasonality!)
Ready to become a campaign expert? Here are four of Omnitail’s tried-and-true Google Shopping bidding strategies!