We know you’re focused on acquiring new customers – but what about people who are already familiar with your business? These customers can be some of your most valuable and loyal, and they shouldn’t be ignored.

That’s where remarketing comes in. Whether you’re new to setting up remarketing audiences in Google Ads, or looking to revamp your current audiences, Omnitail is here to help!

In this e-book, we will take a look at site tracking, and its role in creating effective remarketing audiences.  We’ll also explore audience segmentation, and cover additional considerations such as seasonality and long sales cycles. Lastly, we’ll give you some tips on choosing the type of remarketing ad that best fits your business, and explore the different attribution models available for remarketing campaigns.