Customize Your Remarketing Audiences

We know you’re focused on acquiring new customers – but what about people who are already familiar with your business? These customers can be some of your most valuable and loyal, and they shouldn’t be ignored.

That’s where remarketing comes in. Whether you’re new to setting up remarketing audiences in Google Ads, or looking to revamp your current audiences, Omnitail is here to help!

In this e-book, we will take a look at site tracking, and its role in creating effective remarketing audiences.  We’ll also explore audience segmentation, and cover additional considerations such as seasonality and long sales cycles. Lastly, we’ll give you some tips on choosing the type of remarketing ad that best fits your business, and explore the different attribution models available for remarketing campaigns.

You'll Learn How To...

Set up the remarketing tag and resolve common errors

Build each of the different types remarketing audiences, and weigh the pros and cons of each

Look at the differences between static remarketing and dynamic remarketing ads and choose which type of ad is best for your business

Use different attribution models to determine the value of your remarketing ads 

Preview the Remarketing with Google Ads E-book

Take a Peek!

Read the E-book

The Advanced Practitioner’s Guide to
Remarketing With Google Ads

Other Omnitail Resources

Author

Christina is the Marketing Manager at Omnitail. She spent several years doing content, PPC, and email marketing for retail and tech companies before starting as an SEM Analyst at Omnitail. Christina now manages Omnitail's various marketing initiatives and enjoys reading and writing about trends in digital marketing.