From tracking to audience creation to ad styles and attribution—it's all here.
You’ll Learn How To…
Set up the remarketing tag and resolve common errors
Build remarketing audiences, and weigh the pros and cons of each type
Choose between static remarketing and dynamic remarketing ads;
Use different attribution models to determine the value of your remarketing ads
Build Your Remarketing Campaigns, Profitably
Customize Your Remarketing Audiences
We know you’re focused on acquiring new customers – but what about people who are already familiar with your business? These customers can be some of your most valuable and loyal, and they shouldn’t be ignored.
That’s where remarketing comes in. Whether you’re new to setting up remarketing audiences in Google Ads, or looking to revamp your current audiences, Omnitail is here to help!
In this e-book, we will take a look at site tracking, and its role in creating effective remarketing audiences. We’ll also explore audience segmentation, and cover additional considerations such as seasonality and long sales cycles. Lastly, we’ll give you some tips on choosing the type of remarketing ad that best fits your business, and explore the different attribution models available for remarketing campaigns.