Our Shopify Integration can be utilized by any of our paid media customers (including Paid Search, Paid Social, and/or Programmatic & CTV) who also use Shopify as their online storefront.

If we manage your paid search, paid social, programmatic, and/or CTV ad programs—AND your business uses Shopify as your online storefront—you will automatically be provided with the upgraded KPI report that includes Omnitail’s Shopify Integration. Otherwise, we’d love to help manage your eCommerce advertising through profit-driven marketing; reach out to us today to learn more.

Customer lifetime value (or customer LTV) goes hand-in-hand with new customer acquisition costs (CAC). So if new customers don’t return, the acquisition effort is wasted. Measuring customer LTV at both the transaction and campaign levels help identify which campaigns attract repeat buyers—and which marketing efforts will result in profitability improvements.

Knowing which campaigns yield the best margins and attract repeat customers influences budget allocation and efficiency targets. Better margins means you can spend more aggressively to get the sale, and vice versa. High CAC from new customers who have repeat purchase activity means it might not be necessary to maximize profit on the first order, knowing that they will be back again in the future. Setting long-term profitability objectives can transform your campaign strategies into sustainable business growth levers.