Should you use a Google Ads pixel, or import Google Analytics data? We use our expertise to help answer your question.
In short, no.
We recommend using the Google Ads pixel as your primary conversion source rather than importing data from Google Analytics (regardless if you’re still using Universal Analytics or have already migrated to GA4).
Here are the top reasons why we recommend using the Google Ads pixel as your primary conversion source rather than using a data import from Google Analytics:
1. Using the Google Ads pixel allows you to use enhanced conversion tracking, which can improve the accuracy of your reporting and make your bidding more powerful
2. The value you see from enhanced conversion tracking helps justify growth and spend in your account, so you make the most informed data-driven decisions around optimizing your Google Ads campaigns
3. As you switch from Universal Analytics to GA4, you won’t need to worry about a “blip” in your Google Ads reporting, since you won’t be using Google Analytics data in your Ads conversion reporting
4. We have observed that of all available options, the GA4 conversion import yields the lowest count of conversions, and reports fewer conversions than the UA import method, even when comparing within the same account and time period.