Thinking of switching to a new agency? There is truthfully no worse feeling than realizing, when you take over a client’s account, that the previous agency has made some bad-faith decisions. For one thing, it’s an extra hurdle to jump when onboarding their account at a time when we should be devoting our full attention to building out exceptional campaigns and ads. On a much more important level, though: bad-faith actions on the part of other agencies reflect poorly on the industry as a whole. It makes it much more difficult for clients and prospects to fully trust us, which in turn makes it a little more difficult for us to maximize profit on their behalf.
It’s one reason we frame every management decision through the lens of transparency, integrity, and accountability—because those values are all too rare in the industry. Far more common are the sort of shady, unethical practices that we’ll cover below.
You might not be able to avoid encountering unethical agencies forever (well—unless you work solely with Omnitail!) but we can give you some tips on preventing bad practices from rebounding onto your business. Let’s start with a scenario.