Omnitail
The Profit-Driven Online Marketing Agency
A conversion rate optimization (CRO) hypothesis is the foundation for any A/B test or experiment you run on your website, and it’s just like any other scientific hypothesis (“if this, then that” statement) that serves as a basis for investigation.
In the world of social media advertising, return on ad spend (ROAS) is often the main reporting metric brands care about. While it’s true that we need to keep an eye on it, ROAS alone doesn’t show how paid social campaigns are performing.
Is it OK to run CRO A/B testing for a longer period of time than you anticipated? We use our expertise to help answer your question.
Your options for copy are almost limitless with paid search ads. Should you focus on
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