Ask A Marketer: What Are TikTok Shop Ads Best For?
What are TikTok Shop Ads best for? We explore the topic in our Ask a Marketer post.
Omnitail
The Profit-Driven Online Marketing Agency
Conversion
Maximize Conversion Value: The Unique Strengths of SEO & PPC
Uncover the unique strengths SEO and PPC bring to the table to revitalize your online strategy.
How To Increase Conversion Rate & Drive Sales On Your Website
A well-designed website is crucial for any eCommerce business aiming to thrive in the online
Ask a Marketer: What Is a CRO Hypothesis & How Do I Develop One?
A conversion rate optimization (CRO) hypothesis is the foundation for any A/B test or experiment you run on your website, and it’s just like any other scientific hypothesis (“if this, then that” statement) that serves as a basis for investigation.
Top 5 CRO Podcasts You Should Listen to Now
Are you interested in learning more about conversion rate optimization (CRO) and how it can
Ask a Marketer: What is a Conversion Goal?
We work with e-commerce brands, so there’s confusion around the word “conversion.” A lot of times, people think it refers to “order conversion” specifically—like CRO is order conversion—but that’s not the case at all.
Why Don’t My Conversion Metrics Agree?
“The conversions seem off on Google Ads.” “The conversion data from Google Analytics doesn’t match
Conversion
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