How to Build Google Shopping Campaigns That Work As the number of Google Shopping advertisers grows, it’s getting harder to gain a competitive Learn More -
Should I Bid On Generic Queries?: Segmenting by Query Intent When it comes to Search Engine Marketing, specifically Product Listing Ads (PLAs), the key question Learn More -
Retailers: Do You Segment PLAs For Query Intent? Segment Your Product Listing Ads: Using Keywords in Google Shopping Through the course of testing Learn More -