When Should I Use Meta Advantage+ Shopping Campaigns?

We use our expertise to answer your question.

Knowing when to rely on algorithms instead of taking manual control of your Meta Shopping campaigns can depend largely on your objectives. We’ll break down the distinctions between these two management strategies and advise on the best times to use each approach.

Meta Advantage+ Shopping Campaigns are generally cost-effective, particularly for businesses with smaller budgets or limited advertising spend. These campaigns are ideal when:

You don’t need specific optimizations or strategies

You’re fine with algorithms making decisions for you

You seek a cost-effective option with minimal manual oversight

You aim to achieve basic performance goals, such as driving traffic or increasing conversions

Because less manual oversight is required, Meta Advantage+ Shopping Campaigns can efficiently reach your target audience while maximizing your return on investment.

Manual campaign management in Meta is a strategic approach that gives advertisers greater control and flexibility to optimize their campaigns for specific performance goals. Manual campaigns are helpful when:

You want granular control over bidding, targeting, and optimizations

You have the resources and expertise to manage campaigns effectively

You need greater flexibility to tailor strategies according to your specific needs

You require more strategic optimizations to meet specific performance goals

Whether it’s maximizing ROI, improving ad relevance, or increasing average order value, manual campaigns can be highly effective when you need precise control over your advertising strategies.