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5 Copywriting Rules to Improve Your Search Ads and PLAs
Are you struggling with writing ad copy for your business? With so many new platforms[...]
What is Contribution Margin —Should You Be Tracking It?
It's no secret at Omnitail we don't necessarily follow the standard agency metrics - like[...]
Retailers: Do You Segment PLAs For Query Intent?
Segment Your Product Listing Ads (Otherwise Known as Using Keywords in Google & Bing Shopping)[...]
Improve Paid Search Attribution with “utm_nooverride”
Much like direct traffic, branded queries often occur when a searcher learns of your brand[...]
Who Profits Off Your Paid Search: You or Your Agency?
Is Your Agency "Profit-Driven"? It’s a pet peeve of mine when an agency throws the term[...]
Measuring The Economic Value of Seller Rating Extensions
Seller Rating Extensions are often identified as an eCommerce SEM best practice, but implementation can[...]