Vocab for Marketers: ROI
What is ROI and how do marketers effectively measure and utilize it to drive success?
Omnitail
The Profit-Driven Online Marketing Agency
Metrics and Attribution
Vocab for Marketers: CPC
What is cost per click (CPC), and how do marketers use it to further optimize their campaigns?
Vocab for Marketers: LTV
What is lifetime value (LTV), and how do marketers use it to further optimize their campaigns?
Vocab for Marketers: MER
What is MER and how do eCommerce marketers use it? Keep reading to learn all about marketing efficiency ratio.
Pros and Cons of Data-Driven Attribution [Infographic]
You run a variety of ads on different channels: Google Ads, Google Shopping, Paid Social
Data-Driven Attribution: Pros and Cons
What is Data-Driven Attribution? The user journey from first interaction to conversion can vary significantly
Amazon Sales Attribution At a Glance [Infographic]
If you run ads on Amazon, you know that Amazon sales attribution gets a little
Understanding Revenue Figures In Lead Generation
If you track leads, you should also track revenue. Understanding revenue values as they relate
Achieving Google Shopping Success with Revenue Per Click
Most agencies rely on a few KPIs to determine bidding strategy, like ROAS, A/S, or
Want to Lower ACOS on Amazon? This Metric is the Key
Want to lower your ACoS on Amazon? You are not alone. Many retailers see revenue
Metrics and Attribution
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