Google Ads Metrics: How to Effectively Measure Ad Campaigns
Each of the below Google Ads metrics is key for understanding what’s going on with
Each of the below Google Ads metrics is key for understanding what’s going on with
If you’ve transitioned from Universal Analytics to Google Analytics 4, you might be a little overwhelmed by
Is Your Agency’s Attribution Transparent? At Omnitail, we believe in transparent reporting—and our attribution strategy
Depending on your point of view, Facebook is either the best or the worst form
Ready to improve your Google Shopping CTR? We manage Google Shopping campaigns for over 60
2020 was a year full of changes and upheaval, especially in the retail sector. Although
Time alone will tell how quickly the economy will recover in 2021, and how the
Where do you run ecommerce PPC campaigns? Amazon? Google Shopping? What about social media: Pinterest,
It’s the cardinal rule of online advertising: you can’t optimize your campaigns if you have
When it comes to measuring performance for your digital marketing campaigns, there are several attribution
Stay up-to-date with our monthly newsletter.