Amazon Sales Attribution At a Glance [Infographic]

If you run ads on Amazon, you know that Amazon sales attribution gets a little messy. Between short attribution windows, the “brand halo”, and the different types of ads—it can get confusing. To help you navigate Amazon sales attribution, we put together this quick infographic to get you up to speed. 

You’ll learn how long the attribution is for each ad type including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP Ads. We’ll also cover where these ads appear, what type of attribution model they use, and any special exceptions to the rules that you need to look out for. 

That’s the gist of Amazon sales attribution—but there’s more you can do to improve your attribution capabilities on Amazon. While Amazon attribution doesn’t give you a lot to work with, there are certain things to look out for that can impact your business. There are also ways to work around the short attribution windows, and access more sophisticated analyses for your Amazon campaigns. 

Want to learn how to improve your Amazon sales attribution? Check out Amazon Attribution: An Insider’s Guide. 

In this guide, you’ll learn how to account for delays in metric reporting and variations across each of Amazon’s attribution models. By the end, you’ll be able to confidently manage your campaigns and make adjustments despite lags in reporting. Ready to get started? Grab the guide here. 

Still need help with Amazon sales attribution? Speak with an Omnitail analyst today to see how we can help you grow your Amazon campaigns.


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