Paid Search

A/B Test Millions of Paid Search Ads (With this Structure)

Your options for copy are almost limitless with paid search ads. Should you focus on

Are Dynamic Search Ads Right For You?

Wondering if you should implement Dynamic Search Ads (DSAs)? In some situations, they can be

A Visual Guide to Google Ads Extensions [Infographic]

Curious about Google Ads extensions, but not sure where to start? Here’s a quick run

Ad Extension FAQ for Google Ads

Google offers a variety of different extensions that can add value to your text ads,

2021 Updates to Google Broad Match Modifier and Phrase Match Keywords

Today, February 4th, Google announced a major update to keyword match types within paid search to broad

Don’t Waste Ad Spend on Out-of-Stock Items in Google Shopping and Paid Search

Disruptions to supply chains have become commonplace. As Amazon has stopped receiving “non-essential” products from sellers,

Improve Paid Search Attribution with “utm_nooverride”

Much like direct traffic, branded queries often occur when a searcher learns of your brand

Who Profits Off Your Paid Search: You or Your Agency?

Is Your Agency “Profit-Driven”? It’s a pet peeve of mine when an agency throws the term

Should I Bid on My Brand Name?

The two types of paid search queries (branded and non-branded) are inherently different, and you

Close Variants in Google Ads Aren’t Really That Close

Recently, a client’s search campaign performance dipped, and one of our analysts did some digging