Paid Search
How to Slide into Your Competitors’ Branded Searches
Competitor traffic can be a valuable addition to your search campaigns. After all, people searching[…]
How to Keep Competitors Out of Your Search Results
Search for your business online right now. Is your business the top search result? Hopefully[…]
5 Copywriting Rules to Improve Your Search Ads and PLAs
Are you struggling with writing ad copy for your business? With so many new platforms[…]
Improve Paid Search Attribution with “utm_nooverride”
Much like direct traffic, branded queries often occur when a searcher learns of your brand[…]
Who Profits Off Your Paid Search: You or Your Agency?
Is Your Agency “Profit-Driven”? It’s a pet peeve of mine when an agency throws the term[…]