Paid Search
5 Copywriting Rules to Improve Your Search Ads and PLAs
Are you struggling with writing ad copy for your business? With so many new platforms[…]
Improve Paid Search Attribution with “utm_nooverride”
Much like direct traffic, branded queries often occur when a searcher learns of your brand[…]
Do You Know Who Makes Money Off Your Paid Search Channel?
It’s a pet peeve of mine when an agency throws the term “profit” around loosely.[…]