Direct your ad spend to your most profitable customers.
Get the most out of your ad dollars with strategies crafted to maximize your campaigns’ efficiency. You will never have to worry about wasting ad dollars with Omnitail. Our Google Shopping strategies are designed specifically to eliminate overspending by finding your absolute optimal level of ad spend.
We start by unlocking the full potential of your product feed by eliminating small errors that snowball into costly mistakes for you down the road. Next, we target ad spend to your most valuable search terms. Using a 3-Tiered approach, our analysts segment your campaigns’ historical search queries so you bid the most for customers who are ready to buy. Finally, our automated bid management tools automatically adjust bids to an optimal level on an ongoing basis for continuous profit growth - even years after launch.
Maximize efficiency and grow your Google Shopping campaigns—simply reach out to get the ball rolling.
Your shopping feed, optimized: from missing fields to improved product titles.
Direct your ad spend to your most valuable customers.
Proven bidding technology puts your ad dollars to work for you.
Improve your Google Shopping campaigns with our best-in-class strategies and technology—you’ll grow profit like never before. Our Google Shopping program includes:
We look for your most profitable times of the year, month, and day and incorporate that into your bidding so you spend the most when you’re most likely to get a sale.
Segment your products by more than just categories. We segment by margin to maximize profitability, ensuring each ad group is bid to the level of available margin.
No matter your goal, we’ll help you reach it. In addition to driving profit, our flexible approach adapts to maximize new customers, increase lifetime value, or meet other unique business needs.
An organized feed is the foundation of successful Google Shopping campaigns. We start by auditing your feed, ensuring no data is mismatched or missing, and eliminating costly errors.
We identify terms in your account that aren’t likely to convert using an Ngram analysis, and use those terms to segment queries. This limits wasted spend to low-value terms.
Your tailored agency experience doesn’t stop with our strategies. We’ll provide you with sophisticated KPI reporting using real-time data, so you can view the same data we use to manage your account.
See how our custom strategies drove success for these businesses.
Only engineers build bridges. There's a reason: small mistakes in construction can be costly and dangerous. The same is true for your Google Shopping product feed. Missing attributes and mismatched data quickly escalate to bigger problems down the road (like wasted ad spend) - but you can avoid the headache.
Every feed we manage undergoes a rigorous audit, so your campaigns can benefit from maximum data quality - and so you can establish a solid foundation for your account. After your feed goes through our six-step optimization process, we constantly monitor your feed for errors and fix them ASAP.
Next, we segment your products into campaigns in a way that is unique to you. Multiple aspects of your business are considered in this process including seasonality, product performance, margin, and even custom metrics like the cost of goods.
We start by identifying your most valuable search terms by running an in-depth n-gram analysis. Using those terms, we develop a robust campaign structure for you that drives spend to your most profitable queries while limiting dollars spent on unqualified searches.
Being a profit-driven Google Shopping agency means we put your profit first. Our industry-leading bidding tools are no exception.
We include your costs like the cost of goods, variable overhead, and more with our automated bidding technology. Accounting for these costs ensures that your campaigns are always bid at your most efficient level—never spending more than you need to maximize profit. Paired with timely increases and adjustments, your bids will perform ahead of the pack during peak seasons.
We also use real-time margin updates so your program can benefit from the most up-to-date cost and performance data. This flexible approach adapts to maximize new customers, increase lifetime value, or meet other unique business needs.
If you’re starting to prep for the seasonal holiday rush on Google Performance Max, you may notice some changes to the platform. This post will catch you up on some of the advantages and disadvantages of Performance Max so you know the ins and outs, get the most out of your campaigns, and successfully drive profit for your business throughout this holiday season and beyond.
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We use our expertise to answer this question. In short, Google is marking Merchant Center
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Are you looking to boost your sales on Google Shopping? A good place to start
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Ready to start growing profit? Here are the steps to take.
Ready to find out where your campaigns have room to grow? Simply fill out the form below to request a free analysis of your campaign performance.
Before we assemble your free analysis, we will discuss your goals with you in order to give you an accurate forecast of your profit potential!
You’ll receive a comprehensive breakdown of changes you can make today to grow profit. If you like what you see, we can work together to achieve your goals.
Partner with Omnitail and put your campaigns on the path to profit. We offer month-to-month contracts, so if you decide we’re not a good fit, there’s no risk for you.
The next step is to apply our strategies across your campaigns. We will give you a timeline for set up and set milestones for your results.
Watch your campaigns grow! We’ll continue to optimize your account to maximize profit, updating you monthly.
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