Ask a Marketer: How is Google Merchant Center Handling AI-generated Reviews?

We use our expertise to answer this question.

In short, Google is marking Merchant Center reviews generated by artificial intelligence (AI) as spam and against policy. This comes as a consequence of recent updates to Google’s Product Ratings policies, including a brand-new policy regarding automated content. 

This policy states: 

“Automated Content: We don’t allow reviews that are primarily generated by an automated program or artificial intelligence application.”

As AI becomes more prominent in our lives, it’s important to stay up-to-date on Google’s (and those of other advertisers) policies. We also recommend you make sure your product review strategy doesn’t rely on AI-generated reviews, and if for some reason it does, add the <is_spam> attribute to each AI-generated review to be in compliance with Google’s Product Ratings policies.

Failure to comply with Google’s policies may result in the non-compliant reviews being disapproved, and escalate to a possible account suspension for any repeated or egregious violations. Find all updates to the Products Ratings policy, including the new Automated Content policy, from Google here.

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