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Google Shopping For Gmail: What You Need to Know
What’s Happening: March 2020 This week, the first week of March, Google is rolling out[…]
Achieving Google Shopping Success with Revenue Per Click
Most agencies rely on a few KPIs to determine bidding strategy, like ROAS, A/S, or[…]
6 Easy Title Optimizations for Google Shopping
Product titles seem easy – but there are actually a number of factors to consider[…]
Can Google Shopping Ads Appear on YouTube?
The answer is yes! Google Shopping ads can show on Google Shopping, Google Search, Google[…]
How to Effectively Build Profitable Google Shopping Campaigns
You’re ready to advertise on Google Shopping. Your product feed is in Google Merchant Center,[…]
Smart Campaigns: Sacrificing Actionable Data for Simplicity
Are Google Shopping Smart Shopping Campaigns a Good Idea? Smart Shopping campaigns are the simplest,[…]
5 Reasons To Start Advertising on Bing
Should I Start Advertising on Bing? While working as a strategist at Omnitail, I’ve noticed[…]
How to Drive Profit—Even On Clearance Items
Tackling Real World Problems At Omnitail, we believe strongly in profit-based digital marketing. We aim[…]
Segmenting PLAs: Benefits of a Funnel System
Google Ads’ Solution to Segmenting PLAs—Just Don’t! Before working at Omnitail, I gained most of[…]
Digital Marketing Trends 2019: Q1 Round-Up
Happy April! We hope you all had a great Q1. Let’s take a look at[…]