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The Secret to Remarketing Ads for Google Shopping

The Secret to Remarketing Ads for Google Shopping

Are you using remarketing ads for your Google Shopping campaigns? Remarketing ads can keep your[...]

Should I Bid On Generic Queries?: Segmenting by Query Intent

Should I Bid On Generic Queries?: Segmenting by Query Intent

When it comes to Search Engine Marketing, specifically Product Listing Ads (PLAs), the key question[...]

How to Integrate Display Ads into Your E-commerce Strategy

How to Integrate Display Ads into Your E-commerce Strategy

Looking for a way to improve your search or e-commerce program? Display campaigns have the[...]

5 Google Shopping Upgrades You Should Take Advantage Of

5 Google Shopping Upgrades You Should Take Advantage Of

Google Shopping ads can be complicated—and with new features added all the time, it can[...]

Video Ad Formats on Amazon Advertising and Google Ads

Video Ad Formats on Amazon Advertising and Google Ads

More and more platforms are adding video to their armada of ad formats: Amazon, Google[...]

How to Use the Price Competitiveness Report in GMC

How to Use the Price Competitiveness Report in GMC

Do you struggle to keep up with competitor pricing? I had a client who recently[...]

7 Advanced Google Shopping Campaign Structures (To Grow Profit)

7 Advanced Google Shopping Campaign Structures (To Grow Profit)

If you want to grow profit on Google Shopping, a one ad group campaign probably[...]

The Advertiser’s Guide to Google Shopping Placements

The Advertiser’s Guide to Google Shopping Placements

Ever wondered where your Google Shopping ads appear? Or what the “Display” segment in Google[...]

Your Holiday Google Shopping Ads Didn’t Work—Now What?

Your Holiday Google Shopping Ads Didn’t Work—Now What?

You spent time getting your Google Shopping campaigns ready for the holiday season — creating[...]

10 New Google Ads Features from 2020 [Infographic]

10 New Google Ads Features from 2020 [Infographic]

In times of adversity and change, we really discover who we are and what we're[...]

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