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The Secret to Remarketing Ads for Google Shopping
Are you using remarketing ads for your Google Shopping campaigns? Remarketing ads can keep your[...]
Should I Bid On Generic Queries?: Segmenting by Query Intent
When it comes to Search Engine Marketing, specifically Product Listing Ads (PLAs), the key question[...]
How to Integrate Display Ads into Your E-commerce Strategy
Looking for a way to improve your search or e-commerce program? Display campaigns have the[...]
5 Google Shopping Upgrades You Should Take Advantage Of
Google Shopping ads can be complicated—and with new features added all the time, it can[...]
Video Ad Formats on Amazon Advertising and Google Ads
More and more platforms are adding video to their armada of ad formats: Amazon, Google[...]
How to Use the Price Competitiveness Report in GMC
Do you struggle to keep up with competitor pricing? I had a client who recently[...]
7 Advanced Google Shopping Campaign Structures (To Grow Profit)
If you want to grow profit on Google Shopping, a one ad group campaign probably[...]
The Advertiser’s Guide to Google Shopping Placements
Ever wondered where your Google Shopping ads appear? Or what the “Display” segment in Google[...]
Your Holiday Google Shopping Ads Didn’t Work—Now What?
You spent time getting your Google Shopping campaigns ready for the holiday season — creating[...]
10 New Google Ads Features from 2020 [Infographic]
In times of adversity and change, we really discover who we are and what we're[...]