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Google Shopping Smart Campaigns: Sacrificing Actionable Data for Simplicity
Should I Use “Smart Campaigns”? Smart Shopping campaigns are the simplest, most hands-off form of[…]
5 Reasons To Start Advertising on Bing
Should I Advertise on Bing? While working as a strategist at Omnitail, I’ve noticed most[…]
How to Drive Profit—Even On Clearance Items
Tackling Real World Problems At Omnitail, we believe strongly in profit-based digital marketing. We aim[…]
PLAs: Benefits of a Funnel System
Google Ads’ Solution to Segmenting—Just Don’t! Before working at Omnitail, I gained most of my[…]
Digital Marketing Trends 2019: Q1 Round-Up
Happy April! We hope you all had a great Q1. Let’s take a look at[…]
Retailers: Do You Segment Product Listing Ads For Query Intent?
Segment Your Product Listing Ads (Otherwise Known as Using Keywords in Google & Bing Shopping)[…]