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Google Shopping Smart Campaigns: Sacrificing Actionable Data for Simplicity

Google Shopping Smart Campaigns: Sacrificing Actionable Data for Simplicity

Should I Use “Smart Campaigns”? Smart Shopping campaigns are the simplest, most hands-off form of[…]

1 week ago
5 Reasons To  Start Advertising on Bing

5 Reasons To Start Advertising on Bing

Should I Advertise on Bing? While working as a strategist at Omnitail, I’ve noticed most[…]

3 weeks ago
How to Drive Profit—Even On Clearance Items

How to Drive Profit—Even On Clearance Items

Tackling Real World Problems At Omnitail, we believe strongly in profit-based digital marketing. We aim[…]

1 month ago
PLAs: Benefits of a Funnel System

PLAs: Benefits of a Funnel System

Google Ads’ Solution to Segmenting—Just Don’t! Before working at Omnitail, I gained most of my[…]

Digital Marketing Trends 2019: Q1 Round-Up

Digital Marketing Trends 2019: Q1 Round-Up

Happy April! We hope you all had a great Q1. Let’s take a look at[…]

Retailers: Do You Segment Product Listing Ads For Query Intent?

Retailers: Do You Segment Product Listing Ads For Query Intent?

Segment Your Product Listing Ads (Otherwise Known as Using Keywords in Google & Bing Shopping)[…]

6 months ago