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Google Shopping For Gmail: What You Need to Know

Google Shopping For Gmail: What You Need to Know

What’s Happening: March 2020  This week, the first week of March, Google is rolling out[…]

Achieving Google Shopping Success with Revenue Per Click

Achieving Google Shopping Success with Revenue Per Click

Most agencies rely on a few KPIs to determine bidding strategy, like ROAS, A/S, or[…]

6 Easy Title Optimizations for Google Shopping

6 Easy Title Optimizations for Google Shopping

Product titles seem easy – but there are actually a number of factors to consider[…]

Can Google Shopping Ads Appear on YouTube?

Can Google Shopping Ads Appear on YouTube?

The answer is yes! Google Shopping ads can show on Google Shopping, Google Search, Google[…]

How to Effectively Build Profitable Google Shopping Campaigns

How to Effectively Build Profitable Google Shopping Campaigns

You’re ready to advertise on Google Shopping. Your product feed is in Google Merchant Center,[…]

9 months ago
Smart Campaigns: Sacrificing Actionable Data for Simplicity

Smart Campaigns: Sacrificing Actionable Data for Simplicity

Are Google Shopping Smart Shopping Campaigns a Good Idea? Smart Shopping campaigns are the simplest,[…]

11 months ago
5 Reasons To Start Advertising on Bing

5 Reasons To Start Advertising on Bing

Should I Start Advertising on Bing? While working as a strategist at Omnitail, I’ve noticed[…]

11 months ago
How to Drive Profit—Even On Clearance Items

How to Drive Profit—Even On Clearance Items

Tackling Real World Problems At Omnitail, we believe strongly in profit-based digital marketing. We aim[…]

12 months ago
Segmenting PLAs: Benefits of a Funnel System

Segmenting PLAs: Benefits of a Funnel System

Google Ads’ Solution to Segmenting PLAs—Just Don’t! Before working at Omnitail, I gained most of[…]

Digital Marketing Trends 2019: Q1 Round-Up

Digital Marketing Trends 2019: Q1 Round-Up

Happy April! We hope you all had a great Q1. Let’s take a look at[…]

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