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google performance max updates - 2023

Google Performance Max Updates Since Last Holiday Season [2023]

If you’re starting to prep for the seasonal holiday rush on Google Performance Max, you may notice some changes to the platform since 2022. This post will catch you up on some of the advantages and disadvantages of Performance Max in 2023 so you know the ins and outs, get the most out of your campaigns, and successfully drive profit for your business throughout this holiday season and beyond.

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