Search for your business online right now. Is your business the top search result? Hopefully you are, but what if your competitor is showing in the top ranking ad position? Fear not, we are here to help make sure you rank first for your branded searches. (If you want to learn how to bid on competitor keywords for their branded searches click here).
What are Branded Searches?
First, let’s clarify what branded searches are. Imagine your business is called Water Bottle Warehouse. Your branded searches could include terms like “waterbottlewarehouse.com”, “water bottle warehouse”, “wbw”, “bottle warehouse” and any other variation of your name that customers use to search for you. Ideally when a user searches for one of these variations, your ad or your site is the first to appear.