Want to try out automated bidding on Google Ads, but not sure where to start? In this infographic, we take a look at the difference between Maximize Conversions and Maximize Conversion Value bidding. While the may seem similar, these two bidding strategies operate quite differently.
- Maximize Conversions bidding tries to get you the most conversions for the budget you set. You can show your ads more or less frequently using bid adjustments.
- Maximize Conversion Value tries to get you the highest value conversions for the budget you set. Simply choose the value you want to maximize when you set up conversion tracking for your account.
That’s the basics. Now let’s take a look at what these difference mean for your business and your Google Ads campaigns.
This is just an intro to using automated bidding on Google Ads. If you want to learn more about how to drive profit using automated bidding, check out our white paper: Grow Profit with Google Ads. Inside, we explore each of Google Ads’ automated bidding strategies and teach you how to apply these strategies to drive profit.
You’ll learn which strategy is best for your business and ways you can maximize profitability throughout your Google Ads account.