In times of adversity and change, we really discover who we are and what we’re made of.” – Howard Schultz (Previous CEO of Starbucks)
Do you think this quote is true? For Google, this quote certainly is—as Google faced both change and adversity in 2020 that led to massive updates!
Change: COVID brought change for everyone—but ecommerce businesses saw positive change. Despite COVID, big tech firms (including Google) added $163 Billion to their market values.
Adversity: Google continues to adapt to be more privacy focused practices, as the anti-trust investigation continues.
Both of these factors led to significant 2020 Google Ads updates! Do you think these changes have helped Google grow, or are the updates a set back? We’ll let you decide for yourself with this infographic featuring 10 New Google Ads updates from 2020: